Ai-Craft Overview 

Communication

  1. Parsons by the sea  
  2. Rimowa Olympics
  3. Heimstone Public Pool
  4. Historical monuments
  5. Raise Them Ready
  6. The 100k Initiative
  7. Telstra Rabbits
  8. OPSM Umpires
  9. Nestor Foods
  10. Do you love her?

Branding & Design

  1. Camp
  2. Vacay
  3. Soco
  4. Ercuis
  5. Frizzante Spectaculare
  6. Heimstone
  7. Le Clos
  8. Found
  9. Casa Kece  

Resume
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©Onur Kece

Resume

With a passion for creative innovation, I’ve become an expert in generative AI, pioneering processes at The Refreshment Club that are tailored to the fashion and luxury sectors. By integrating advanced AI tools, LORAs, light mapping, and sensory elements, I craft campaigns that offer deep visual and emotional resonance. This approach achieves unparalleled accuracy and streamlines production, combining efficiency with artistry. Through a seamless blend of technology and intuition, I strive to redefine luxury storytelling, opening new avenues for brands to connect and inspire.

Current Advisory Roles

Advisory Board Member.
The New School Parsons Paris
At The New School Parsons Paris, I advise the Dean and the admissions team on enhancing the brand experiences for current and prospective students.

Experience Timeline
06. 2019 >
Founder & Creative Director 
The Refreshment Club ( therefreshment.club)

I serve as the Creative lead of The Refreshment Club. A creative agency driven by human ideation, strategic insights, and AI-enabled workflows. We harness cutting-edge technology to empower human creativity, delivering innovative and relevant solutions tailored for today’s dynamic landscape.


Projects include

 • Westfield, Sabonet Group, Hermes, Charlotte’s Web/Stanley Brothers, Maison Meta, Defender, Parsons Paris, BETC, Moet Hennessy and Danone, and Create ventures. 

Highlights 

  • Worked directly with VC’s and Founders across France and the US to create 7 brands in the segments of FMCG, Fashion and Luxury. 
  •  Repositioned century Luxury French heritage brands to appeal to new markets, increasing their revenue and business channels. 
  • Successfully aided in the funding and acquisition 2 brands through implementation of disruptive brand and innovative market positioning.

02. 2024 > 08.2024
Creative Partner
Maison Meta
At Maison Meta, working closely with the founder, I developed and refined specialized workflows for integrating AI into the fashion and luxury sectors. Together, we crafted advanced, precision-focused processes that elevate the quality of campaign assets, designed specifically to meet the high standards of luxury fashion. Our approach blends technical expertise with creative nuance, ensuring that each campaign captures product details with exceptional accuracy and artistry. This optimized workflow not only enhances the efficiency of AI-driven content creation but also raises the bar for authenticity and depth in brand storytelling within luxury and fashion.

06. 2016 > 06. 2018
ECD International Business /  BETC

As a Creative Lead for Int. Accounts I managed; Danone/Nutriticia, Schneider Electric, and Westfield, I directly reported to the founding partner and Chief Creative Officer of the agency. My responsibilities encompassed overseeing and guiding creative teams across various domains, including digital comms, above-the-line advertising, and user experience design. A significant part of my role was in the execution of global strategies with local brand offices, partners and agencies. Additionally, I spearheaded pitches and frequently collaborated with sister agencies within the Havas Network, leveraging my leadership skills to foster a culture of innovation and excellence across multidisciplinary teams.


Highlights 

  •  Created the ‘Raise them Ready’ tagline and global platform for Aptamil - Danone baby food 
  • Developed the pitch winning brand platform, tagline ‘Come Together’ and launch campaign for Westfield. 
  • Responsible for executing and implementing Global brand platforms in local markets including China, UK, Saudi Arabia, Argentina and USA 
  • Brought on New York’s Homeless Shelter The Bowery Mission as an agency client.

2010 > 2015

Senior Creative Consultant
DDB (SYD), Y&R (SYD), Saatchi & Saatchi (NYC), BBH (NYC), BBDO (NYC)

In 2010 I took on a project to develop a beverage brand with Danone waters and during this time I had the opportunity to work as a  senior creative on a consultancy level with agencies in Australian and New York.


2006 > 2008

Art Director
BMF Advertising Sydney

2005 > 2006

Art Director
BWM Sydney
Languages
English - Native | French - Conversational B1 | Turkish - Fluent

Programs
Adode Suite, Mid Journey, Flux, Stable Diffusion, Minimax, Luma, Runway, Magnific, Kohya, Eleven Labs, Lora creation