C6 → The 100k Initiative


Every year 100,000 thousand marine mammals are lost to plastic pollution and single use plastic water bottles continue to be the biggest polluter of our water ways. We created a brand partnership with OCEANA & FOUND Bubbly to commemorate each one. 


Campaign Case Study.



One of the 100,000 individually numbered bottles. 





Artist Amit Greenberg in his Paris Studio, desiging the art work for the bottles. 




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