C3 → Heimstone Public Pool Saint-Tropez
A Retail Store Design and Integrated Campaign
For the renowned RTW brand Heimstone, we crafted a unique retail store and an integrated campaign in the most extravagant town in the south of France. The concept featured a 40-square-meter store designed to resemble a sideways swimming pool, creating a visually striking and memorable shopping experience.
The launch was supported by an eight-week strategy that included commercial sponsorships, influencer activations, collaborations, and limited edition products. This comprehensive campaign garnered 25 million social and PR impressions and achieved a 56% increase in new customer acquisition for the luxury French fashion brand Heimstone.
Projections created the feeling of wavy water on the surface of the store front.
Store Front with a pool ladder that enters the store.
The film for the store tender vehicle.
Film for limited edition Store Denim jackets. Films were shot with known personalties from the town of St tropez and in each film he product was revealed.
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