C1 → Parsons Paris by the Sea
Launch Campaign for Summer Programs in Barcelona & Cannes
Launch Campaign for Summer Programs in Barcelona & Cannes
To announce the exciting launch of the new summer courses, “Parsons Paris By the Sea,” we created an engaging ambient and street campaign. This initiative featured beach chairs and towels displaying key course details strategically placed in high-foot-traffic tourist areas of Paris.
Passersby were invited to sit, relax, and scan QR codes on these items to learn more about the courses and offerings, with the option to apply directly. This innovative approach seamlessly blended the essence of a seaside summer with the academic excellence of Parsons Paris, capturing the attention of both locals and tourists alike.