P10 → Nestor Foods
Nestor a corporate catering company in Paris, was in need of a new brand campaign and offering as france went into the COVID lock down.
I collaborated with some of the most recognizable personalities in the culinary world to develop a unique multi-sensory campaign. The aim was to craft a brand experience that offered virtual city tours and daily tasting menus inspired by those cities or countries. Each week a hero film would launch with the experience curator and the daily meals would be unveiled
For the first month, we embarked on a culinary journey through Uruguay, guided by the expertise of renowned chef Francis Mallmann. Participants enjoyed immersive virtual tours of Uruguayan cities and savored daily menus curated by Chef Mallmann, highlighting the rich flavors and culinary traditions of the region.
Le Monde par les Papilles Translation: See the world through your taste buds