BD2 Vacay, A Canned Cocktail brand developed for the UK market.
Tagline
The Cocktail for your happy hour.
Brand Manifesto.
for lovers of great cocktails &
roof top bbq’s, moonlit strolls & sunny park days, surprise birthdays & poolside getaways, after work gatherings & family christenings, beach side breaks & all night raves, easter Friday & bank holidays, street parades & a game of charades, Christmas eve’s & drinks at Steve’s, glamping holidays & chats with dad, hens nights & chicken dinners, blind dates & confined nights, _______
Packaging Concept.
As a cocktail is an unexpected place to envision a cocktail, for the brand packaging we created imagery of other characters in unexpected situations. Characters included a Sumo Wrester on a swing ( Yuzu Lemon Vodka) to A Cactus doing to Can Can (Paloma Cocktail) and a Scottish Bagpiper in a hip hop pose.