BD2Vacay, A Canned Cocktail brand developed for the UK market.


Client: Spiked Beverages | London UKServices: Naming, Personality Design, Visual Design, Copywriting, Packaging, art direction.


Tagline

The Cocktail for your happy hour.

Brand Manifesto.

for lovers of great cocktails &

roof top bbq’s, moonlit strolls & sunny park days, surprise birthdays & poolside getaways, after work gatherings & family christenings, beach side breaks & all night raves, easter Friday & bank holidays, street parades & a game of charades, Christmas eve’s & drinks at Steve’s,  glamping holidays & chats with dad, hens nights & chicken dinners, blind dates & confined nights, _______

Packaging Concept.

As a cocktail is an unexpected place to  envision a cocktail, for the brand packaging we created imagery of other characters in unexpected situations.  Characters included a Sumo Wrester on a swing ( Yuzu Lemon Vodka) to  A Cactus doing to Can Can  (Paloma Cocktail) and a Scottish Bagpiper  in a hip hop pose.






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